Veronica Beard is getting into the sleepwear category for holiday.
The company is collaborating with Petite Plume, a sleepwear brand, on an exclusive collaboration for the holiday season.
The codesigned capsule is a five-piece collection with four bestselling silhouettes in the brand’s Luxe Pima Cotton and 100 percent Mulberry Silk, as well as an exclusive mask.
The limited-edition capsule collection will feature the ultimate soft pajamas with two colorways and fabrics, with two Luxe Pima styles. The long-sleeve short set and The Nightshirt, both $118, are offered in a crisp classic white with black piping and signature Veronica Beard crest. Two styles are created from 100 percent Mulberry Silk in Veronica Beard leopard print — The Pajama Set for $295 and the Nightshirt for $185. The collaboration also features a Silk Tonight Eye Mask for $46 with a reversible embroidery of “Tonight” or “Not Tonight.”
Veronica Beard and Petite Plume partner on sleepwear.
courtesy of Veronica Beard
“We were thrilled to collaborate with Petite Plume and create the perfect bedtime wardrobe,” said Veronica Swanson Beard, cofounder of Veronica Beard.
“We all know the transformative effect of a good night’s sleep and are excited to partner with Petite Plume on this capsule collection. These are the softest pajamas around — and our favorite way to elevate bedtime, mornings and everything in between,” said Veronica Miele Beard, cofounder of Veronica Beard.
“I’ve been a personal fan of the iconic sophistication of Veronica Beard for years,” said Emily Hikade, founder and chief executive officer of Petite Plume, and a former CIA officer. “So when we had the opportunity to collaborate, bringing together the quality and luxury of Petite Plume and Veronica Beard, we jumped at the chance.
The limited-edition collection will be available at all Veronica Beard store locations, veronicabeard.com and petite-plume.com, with exclusive distribution at Saks Fifth Avenue.
Petite Plume, which makes adult and children’s sleepwear and slippers, is sold at thousands of stores nationwide including Neiman Marcus, Saks Fifth Avenue and Nordstrom.
Source: WWD