The Folklore Connect, the online wholesale marketplace that allows retailers to discover and shop diverse and sustainable brands in global markets, will host its first Paris Fashion Week wholesale showroom on Sept. 26 and 27.
This follows on the heels of their NYFW Showroom held this month, which showcased the spring 2024 collections of 14 diverse apparel and accessories brands.
The Folklore Connect PFW Showroom will host 10 diverse designers from Ghana, Nigeria, Cote d’Ivoire, Colombia, New York, and London to showcase their spring 2024 collections. The brands will be presenting women’s and men’s apparel and accessories across contemporary and luxury price points.
The brands featured include A.A.K.S., BruceGlen, Cynthia Abila, Duaba Serwa, Florian London, Israella Kobla, Kente Gentlemen, Fruché, Rendoll and The Lulo Project.
“As The Folklore Connect is truly a global company, with a global roster of brands and a global perspective, we are thrilled to be bringing our incredible showroom experience to Paris Fashion Week for the first time,” said Amira Rasool, founder and chief executive officer of The Folklore Group. “Hosting the event in Paris during such a marquee time on the fashion calendar will allow our showroom to create new opportunities for discovery, connection and empowering wholesale buying opportunities for diverse brands looking to enter the European market.”
A large portion of brands on The Folklore Connect take a sustainable or ethical approach to developing their products and businesses. The platform was created to provide opportunities for brands that have historically been geographically or racially marginalized from connecting with global retailers.
The showroom will be held in the Palais Royale neighborhood between 9 a.m. and 6 p.m. Registration for the showroom is required for attendance through thefolklore.com, or emailing events@thefolkore.com.
Source: WWD