Spotify is getting into the fashion week swing.
On Thursday, Spotify will launch “The Soundtrack Behind the Runway,” a new in-app destination featuring playlist takeovers from new and established designers and creative directors set to be the soundtrack for the upcoming fall fashion weeks.
To kick off New York Fashion Week, Spotify has partnered with the Council of Fashion Designers of America to introduce the first official playlist of New York Fashion Week, exclusively on Spotify.
“There’s something special about the relationship between music and fashion that comes to life every year during fashion week. Whether it’s inspiring collections or sound tracking runway walks, music is the backdrop for so many of fashion’s biggest moments — and we have over 630,000 fashion-related playlists on Spotify to prove it,” said Dustee Jenkins, chief public affairs officer for Spotify. “That feels especially true here in New York, where fashion is one of the largest industries and where Spotify has its largest global office.”
“The Soundtrack Behind the Runway” will bring together curated playlists from New York, London, Milan and Paris fashion week innovators.
In New York, for example, from Thursday through Sept. 13, the Spotify x CFDA’s “New York Fashion Week Official Playlist” celebrates the vibrant creative community in New York City at the intersection of fashion and music, including tracks that have inspired designers such as Et Ochs, Kim Shui, Mara Hoffman, Staud and others. New Yorkers will be able to easily listen along to what’s inspiring the runway with Spotify’s out-of-home billboard in Times Square going live on Friday.
Throughout NYFW, the billboard will feature a QR code driving to the playlist. Keith Herron, founder and creative director of Advisry, is launching his Counter/Culture mixtape, featuring songs that shaped his view of the world.
“Music plays an integral role to the designer’s creative process, culminating in the fashion show. The CFDA is excited to partner with Spotify on the Official Playlist of New York Fashion Week, which will bring the excitement of American fashion creativity to a worldwide audience,” said Steven Kolb, chief executive officer of the CFDA.
Raul Lopez, founder and creative director of Luar and 2022 recipient of the American Accessory Designer of the Year award, takes over the Fashion Forward playlist where music and fashion collide. Songs include “America Has a Problem” by Beyoncé with Kendrick Lamar, “Nookie” by Limp Bizkit and “Punto 40” by Rauw Alejandro and Baby Rasta.
Luar’s Fashion Forward playlist.
courtesy shot
In London from Sept. 15 to 18, Skepta, founder and creative director of Mains, takes over WWB x Mains playlist, the U.K.’s number-one destination for Black music culture, with a teaser playlist ahead of his first London Fashion Week show.
In Milan, from Sept. 19 to 25, Giuliano Calza, founder and creative director of GCDS, takes over the Italian Sunset playlist for a summer-in-the-city feeling. Marco de Vincenzo, creative director of Etro, takes over the Runway playlist, with indie beats for strutting the runways.
In Paris, from Sept. 25 to Oct. 3, Julien Dossena, creative director of Paco Rabanne, takes over the Fit Check playlist, bringing an eclectic mix from French tap bangers to international classics.
Source: WWD