Rag & Bone has introduced a series of interactive Instagram filters for the holiday season. Three bespoke AR filters, a Rag & Bone first, have been created for users to discover the brand as a destination for cold weather accessories.
For example, the Rag & Bone wool beanie is transformed into a stacking array of beanies on top of a user’s head in one filter, resulting in a cascade of sparkling pops of light. Another filter frames a user’s face with a Rag & Bone Fair Isle beanie and scarf, a novel print in the collection. The third filter option incorporates the festive Mylar balloons that appear in the brand’s store windows during the holidays.
The Addison Beanies filter at Rag & Bone.
As part of the launch, Instagram users can use the filters to create their most expressive videos in order to win a $250 gift card to shop the Rag & Bone Holiday Gift Guide. The contest for winning videos will run today through Nov. 29 with winners revealed via Rag & Bone’s Instagram Stories on Dec. 2.
During the holidays, Rag & Bone will also partner with NBA journalist Malika Andrews and model Kelsey Merritt to create a series of playful images and videos showcasing the range of the filters.
Source: WWD