Phoebe Philo‘s long-awaited new signature collection is to go on sale on Oct. 30, when her website will finally open for business.
The British designer sent out a teaser via email with the date only, and a strobe-light flash of imagery showing faces, plants, fingers and what looks like headlights.
No other information has been disclosed. At the end of July, Philo invited people to register on Phoebephilo.com for “news and further updates.”
The official Instagram of Phoebe still has no posts and the moment, but has accumulated 265,000 followers, indicative of her rabid following.
Philo confirmed in July 2021 that she would be returning to fashion after a four-year break with an independent, namesake house — and with LVMH Moët Hennessy Louis Vuitton as a minority investor.
At the time the British designer said she would create clothing and accessories “rooted in exceptional quality and design,” adding: “To be independent, to govern and experiment on my own terms is hugely significant to me.”
As reported in WWD last June, the new collection is expected to span ready-to-wear, leather goods, jewelry, eyewear and footwear. At the time, sources told WWD that more than 150 styles would be available at a dedicated online store initially shipping to the U.K., Europe and the U.S.
Given her cult following, instincts and antennae keenly attuned to the zeitgeist, Philo’s return to fashion will no doubt elicit cheers from consumers, editors and retailers — and perhaps some nail-biting and angst among her designer peers.
Philo is best known for engineering a brand rejuvenation during a 10-year tenure at Celine, one of about 75 brands controlled by LVMH. Season after season she minted womanly, modernist clothing and distinctive handbags, accruing an intensely loyal fan base.
A graduate of London’s Central Saint Martins fashion school, Philo has also designed for Stella McCartney and Chloé.
Source: WWD