Max Mara celebrated its new Teddy Ten pop-up with a lengthy list of celebrities.
The fashion brand held a cocktail party Wednesday night at its first Teddy Ten pop-up boutique located at 125 Prince Street, which celebrated the 10th anniversary of Max Mara’s popular Teddy Bear coat.
The celebration brought together the likes of Katie Homes, Kerry Russell, Jenna Lyons, Lana Condor, Dianna Agron, Lucy Hale, Bryan Yambao, Tina Leung and others.
Max Mara decorated the pop-up shop with the coat’s plush camel hair fabric designed into the furniture and design fixtures. The coat’s patternmaking shapes were also used in the store’s design.
To celebrate the coat’s 10th anniversary, Max Mara created two versions that will be available exclusively at the SoHo boutique. These styles include the Sparkling Teddy Coat in camel or white embellished with crystals, as well as the Mini Teddy Coat for children aged five to 12. Max Mara’s full range of Teddy Coats will also be available at the pop-up.
The SoHo pop-up is the first Teddy Ten boutique in North America. Max Mara will also be opening Teddy Ten pop-ups in other cities like Aspen and Toronto. Max Mara’s SoHo boutique will be open through April 2024.
Max Mara’s Teddy Coat has been a celebrity favorite over the last 10 years, with the likes of Celine Dion, Kim Kardashian, Rihanna, Holmes and others wearing the coat in street style photos.
Source: WWD