Max & Co., Weekend Max Mara to Unveil New Capsules

For fall 2022, Max & Co. has teamed with Efisio Rocco Marras, son of fashion designer Antonio Marras. The collection, called Pony Ride, will be available in stores in September.

Efisio Marras was born in Alghero, Italy, in 1991, and moved to Paris after high school to attend The New School’s Parsons School of Design, where he became interested in different creative areas. There he had the opportunity to attend programs at Central Saint Martins in London, at Temple University in Tokyo and at the School of Visual Arts in New York, where he developed an interest in photography. Over the years, he has been in charge of the I’m Isola Marras collection, and developed other capsules, for example, with L.B.M. 1911, one of the brands in the portfolio of the Mantua, Italy-based men’s suit-maker Lubiam.

This is the second such initiative for Max & Co., which last September collaborated with Margherita Maccapani Missoni on a capsule collection for spring 2022.