DIFFERENT CLOTH: Mango and Milanese brand Boglioli joined forces for a men’s wear collaboration.
In the first iteration of their partnership, the two labels reinterpreted the concept of blazer jackets blending Mango’s contemporary attitude with Boglioli’s storied expertise in tailoring.
Dropping on Wednesday, the eight designs aim to offer a versatile take on the sartorial staple while elevating Mango’s offering in the category. To wit, the joint creation process has focused on reworking classic double-breasted or single-button silhouettes with lightweight, premium Italian fabrics and heightened attention to details via artisanal processes undertaken in European sewing workshops.
The Mango designed by Boglioli collection.
Courtesy of Mango
The result is a “unique tailoring collaboration, in which quality and design can be perceived in every stitch,” said Roberto Pastore, creative director of Mango Men. “We have reinterpreted the spirit of the iconic Boglioli tailored jacket, to create eight pieces that summarize our shared passion and whose names refer to Italian cities: Cremona, Lodi, Milano, Mantova, Brescia, Como, Monza and Lecco.
“Our priority has been to work with special and comfortable Italian fabrics and materials that have excellent ability to adapt. Consequently, flannel and wool-knit form part of the majority of the proposals in the collection,” added Pastore.
The Mango designed by Boglioli collection.
Courtesy of Mango
Retailing at 299.99 euros each, styles include blazer jackets in pinstripe, herringbone, houndstooth and Prince of Wales motifs, rendered in refined shades of brown, green and gray, among others.
In addition to a dedicated campaign, the “Mango designed by Boglioli” collection was celebrated on Tuesday with an event at Milan’s landmark Torre Velasca location, where two Michelin-star chefs – Italian chef Viviana Varese and Catalan chef Fran Agudo – jointly curated a menu for guests including Tamu McPherson, Marc Forné, Sophia Roe and Veronika Heilbrunner.
The set-up at the Mango and Boglioli’s event in Milan.
Courtesy of Mango
Available on Mango’s website and in selected stores in Italy, Spain, France, Portugal, the U.K. and U.S., the collection is expected to be followed by the release of a wider co-branded range in the coming months, as part of the second phase of the collaboration.
The Mango menswear line has more than 530 stores in 90 countries, as well as an online presence in over 75 markets.
Source: WWD