Welcome to Café Kallmeyer. For years people have been asking Daniella Kallmeyer to show her collection in a bigger way during fashion week. “My clothes are so much about being worn, how they interact with the body and the wearer. How they live in a person’s closet. Putting them on models, down a runway just felt so removed from the customer.”
Kallmeyer’s community of customers is key to her brand ethos, creating luxury pieces for people — many queer — who maybe have had trouble finding fashion for themselves. So then why not, in a very Kallmeyer way, invite her community into the conversation, staging a café-style presentation with models and friends of the brand in a tableau setting, complete with artists to sketch the looks.
“We’re sort of at this inflection point,” she said. Her brand buzz may have been built on suiting but she has way more to offer, and staging a show was a natural next step to see the full breadth of what her brand has to offer to fill in the gaps of her customer’s wardrobe.
White was a driver, helping to show the purity of her work, like a satin maxiskirt with white sweater with an oversized waist and arm bands, a subtle monochromatic play on proportion, or a loose-fitting trench coat. “I wanted to go back to the basics and create a study in fabric and silhouette,” her show notes on a branded newspaper left for guests said. There is a stillness with her work; it helps the elegance in fabrication and nuance shine.
White head scarves, flip-flops and tote bags completed the looks, each timeless, lived in and real. Three words that can easily describe Kallmeyer’s expanding ready-to-wear offering.
Source: WWD