British makeup artist and creative director Isamaya Ffrench has signed with Art + Commerce and WME for representation.
While Art + Commerce will focus on Ffrench’s career in beauty and fashion, WME will be working across all areas to develop projects in television, partnerships “and beyond,” according to the agencies.
Ffrench has made waves in beauty for her innovative creations as an interdisciplinary artist, launching her namesake cosmetic brand Isamaya in 2022.
She was formerly the global beauty director of Burberry Beauty in 2020, as well as launched Byredo makeup, working as its creative director for three years. Then in 2023, she was named creative director for Off White beauty. And that year she appeared in BBC’s makeup show “Glow Up” as a guest judge.
Ffrench studied product design at Central Saint Martins before joining Theo Adams Company, a contemporary theatrical performance group, in 2010. It was at Theo Adams Company that she began getting noticed for her makeup and body painting skills. She went on to work backstage on many fashion shows, and was tapped to develop makeup lines for Christian Louboutin, Tom Ford and YSL Beauty. She has worked in editorial shoots, serving as i-D magazine’s beauty editor, and in the world of celebrity with the likes of Rihanna, Madonna and Bella Hadid.
Ffrench has also worked with brands Junya Watanabe, Vivienne Westwood, Yohji Yamamoto, Thom Browne, Balmain and Giambattista Valli. This year, she joined the British Beauty Council, which advocates the needs of the British beauty community at the government level.
Art + Commerce is a New York-based talent agency that represents “image makers” working in a range of creative disciplines. WME, based in Beverly Hills, represents a long list of known names in entertainment including Selena Gomez, Gal Gadot, Dwayne Johnson, Charlize Theron, Eva Longoria and Ryan Reynolds.
Isamaya Ffrench
Courtesy of Isamaya Ffrench
Source: WWD