NEW STAR: Furthering its link with Hollywood stars, Brioni has tapped actor and producer Glen Powell to front its latest campaign.
Dedicated to the Rome-based menswear brand’s bespoke service section of the fall 2023 collection, the cinematic black-and-white images were captured in Los Angeles by photographer Gregory Harris, who reprised his lensman role for the house.
The Austin, Texas-born actor has most recently starred in “Top Gun: Maverick,” the sequel to the blockbuster 1986 “Top Gun,” as pilot Lt. Jake “Hangman” Seresin. He previously landed roles in such movies as “Hidden Figures,” “Everybody Wants Some” and “Expendables 3.”
Later this year he is starring in “Anyone But You,” a romantic comedy directed and cowritten by Will Gluck, alongside “Euphoria” star and fashion favorite Sydney Sweeney.
Glen Powell fronts the Brioni fall 2023 ad campaign.
Gregory Harris/Courtesy of Brioni
The Brioni campaign shows the actor sporting tailored pieces and donning several interpretations of the brand’s sartorialwear – from suited-up, seen in a three-piece suit worn with a tie, to laid-back and relaxed, such as a gray suit worn with a simple T-shirt.
A behind-the-scenes video showcases Powell enjoying Brioni’s bespoke service, his measurements taken by one of the brand’s tailors to create a custom Brioni for Glen Powell-labeled suit.
Although he was not named an ambassador to Brioni, Powell follows in the footsteps of marquee Hollywood stars who have had ties with the Italian men’s luxury label. They include Jude Law and his son Raff who were named house ambassadors in 2022; Brad Pitt; Pierce Brosnan; Anthony Hopkins, and Samuel L. Jackson.
Glen Powell fronts the Brioni fall 2023 ad campaign.
Gregory Harris/Courtesy of Brioni
Kering, then called PPR, acquired Brioni in 2011 from the descendants of the company’s founders, Nazareno Fonticoli and Gaetano Savini.
Source: WWD