Ulla Johnson, the womenswear brand, has teamed up with cult Parisian vegan eatery Wild & The Moon to introduce their multicity, limited-edition collaboration during New York Fashion Week.
Long-time partners during Paris Fashion Week, Johnson and Wild & The Moon founder Emma Sawko have developed four exclusive beverages anchored in ingredients that are intended to energize, beautify and promote health. Each beverage is organic, cold-pressed and served in plastic-free, biodegradable bottles.
Featuring a color palette inspired by Johnson’s fall 2024 collection, the beverages will be served to guests after Johnson’s runway show Saturday at Powerhouse Arts in Brooklyn. The collaboration will be available on the same day and complimentary to customers during the rest of NYFW at the Ulla Johnson Bleecker Street boutique, while supplies last. It’s the first time that Wild & The Moon is available in the U.S.
The collaboration spotlights four recipes that aim to integrate health benefits with superfoods. There’s Beauty Water — Beauty Elixir (water, collagen, rose water, with a touch of agave); Glow Up — Smoothing, Relax and Refresh (pistachio milk, saffron, agave, orange blossom); Chill-ixer — Relaxation, Antioxidant and Anti-Inflammatory (almond milk, pear, chai spices, turmeric, coconut oil) and Purple Rain — Stress and Anxiety Reliever (almond milk, blueberry, lychee, taro powder and ashwagandha.)
The collaboration will later move to Paris Fashion Week, and transform two of Wild & The Moon’s flagships (55 rue Charlot and 19 place du Marché Saint-Honoré) from Feb. 29 to March 2. Drinks and additional exclusive items will be available for purchase, with bonus activations for the public.
Source: WWD