Kathy Ireland has partnered with Luminess on a technology-focused offering of skin care products.
The collaboration, dubbed “Kathy Ireland Beauty [Heart] Luminess,” will debut this month on kathyirelandbeauty.com. It entails Kathy Ireland-branded iterations of Luminess’ Kinetic Skin Toning Device and its accompanying Kinetic Skin Treatment Serum, in addition to Luminess’ Airbrush Skincare Device and its complementary serums.
Prices range from $56 to $199.
“Over the years, we’ve been approached by numerous companies for product collaborations,” said Ireland, the chair, chief executive officer and chief designer of Kathy Ireland Worldwide “When we met with Sean [Mehta, founder and CEO], Jay Nalli [chief revenue officer] and their hard-working team at Luminess, and experienced the extraordinary formulations and products, we knew that this was the right partnership for us.”
Nalli said that the collaboration was poised to bring Luminess to new audiences. “The design is meant to reach not only people Kathy’s age or generation, but all the way down to the people she influences, including younger adults,” he said.
Source: WWD