Los Angeles-based fashion and denim brand L’Agence is launching swimwear and resort cover-ups for spring.
The collection includes 58 pieces (41 swim styles in nylon and elastane; 17 cover-ups in a range of viscose, silk, polyester, nylon and elastane) priced $100 to $425; the line will be available at retail starting in February. The debut marks the brand’s largest category expansion since stepping into footwear in 2021.
“It was just natural. Following through all of the categories, after shoes, swimwear was the next step. What is that next challenging piece that she puts on in the dressing room after denim? It’s swim,” said fashion director Tara Rudes Dann. “At L’Agence, looking and feeling beautiful is never going to change. Visibly and emotionally, we always want her to feel beautiful, and the most important thing that comes through that is fit, fit, fit. When you talk about swim and how we’re going to be successful, it’s working on fit being the most important part of the category.”
Rudes Dann emphasized the importance of adding boning and built-in underwire, inside, as well as ruched details to contour the body, while tying the assortment seamlessly back to the brand’s ready-to-wear in a range of matching prints, colorways and custom details.
Brooks Nader wearing L’Agence debut swimwear.
Courtesy of L’Agence.
“This dress here goes from the beach to a beautiful lunch,” she said, pointing out a halter-neck printed frock. “Another style here shows the belt with ruching, so it doesn’t pull, with contour in the chest with the deep-v,” she said of a black maillot, adding their champagne shimmer balconette bikini with matching mesh sarong, “is like having highlighter on the skin.”
To celebrate the debut, L’Agence tapped Sports Illustrated swimsuit model Brooks Nader as the campaign face.
“I’ve been such a fan of L’Agence for years and have been waiting for the day they launch swim so to shoot their campaign was the ultimate dream come true. The collection is timeless and I’m so excited to flaunt it on my next vacation with my sisters,” Nader told WWD.
The line was inspired by the Côte d’Azur for its “structured yet sexy ’70s old-school glamour,” collection notes read. The ethos is one that flows through the brand’s DNA, which has always stood for being able to dress their women from day to night with fit and fabrication at the forefront.
Details across the line include in-house signature prints (romantic florals; the consistent chain print; a jungle-themed placement motif) as well as custom metal hardware, as seen in the form of a gilded anchor belt on a sleek black maillot Nader dons in the brand’s campaign teaser image. Additional swimwear details include edgy grommets, luxe gold branded hardware, and jewelry-like chains that adorn the straps and cutouts of bikinis. Highlights across resort-minded cover-ups include crystal-embellished mesh sarongs and pants; elevated, matching printed dresses and silk-blend kimono.
Source: WWD